Branden C. Schiralli is the CEO and Founder of Generational Wealth™, a comprehensive wealth management firm headquartered in Palm Beach Gardens. He leads a high-performance team specializing in customized financial planning, advanced wealth strategies, and institutional-grade investment management for families, executives, and business owners.

Recognized for his industry leadership and impact, Schiralli has earned numerous distinctions, including Financial Planner of the Year and Investment Manager of the Year. He is a lifetime member of the prestigious Million Dollar Round Table (MDRT) at the Top of the Table level—an honor reserved for the top 2% of financial professionals globally. His thought leadership has been featured in Round the Table Magazine, MDRT’s global publications, blogs, and podcasts. Branden has also served as a keynote speaker at MDRT Conferences and at the Annual Conference of the National Association of Insurance and Financial Advisors (NAIFA). NAIFA additionally recognized him as Top Advisor in Florida and Top 4 Under 40 for excellence in leadership and professional achievement.

Branden holds the Certified Private Wealth Advisor® (CPWA®) designation from the University of Chicago Booth School of Business, a Certificate in Financial Planning from New York University, and a Certificate in Business Negotiations from the University of Notre Dame. He also earned the Certified Exit Planning Advisor (CEPA®) designation from the Exit Planning Institute. A former student-athlete, Schiralli graduated with dual degrees in Business and Speech Communications from the University of South Florida.
He maintains fiduciary responsibility and is licensed with the FINRA Series 7, Series 66, and 2-15 Insurance credentials.

His leadership experience extends well beyond his firm. Branden is Past President of NAIFA–Palm Beaches and the Executives Association of the Palm Beaches, and serves as President of Cardinal Newman High School’s Varsity Alumni Organization. He is the current Chair of the Exec’s Economic Forum and the Founder and Chair of The Roundtable™, an annual executive and economic forum. He also serves on Cardinal Newman’s Athletic Committee, remains an active member of USF’s Football Alumni group, and supports a number of local veterans organizations through philanthropic initiatives.

Branden resides in Palm Beach Gardens, Florida, with his wife Payton.

Eugene L. Rodriguez is a CERTIFIED FINANCIAL PLANNER® and Chief Growth Officer at Generational Wealth™. With a deep commitment to financial excellence, Eugene specializes in wealth management, providing tailored financial solutions that help clients achieve long-term financial security.

Generational Wealth is dedicated to creating customized financial plans, offering expertise in retirement strategies, portfolio management, tax reduction strategies, and insurance planning. With a client-first approach, Eugene ensures individuals, families, and business owners have a clear and strategic path to building and preserving their wealth across generations.

Beyond his professional success, Eugene is passionate about giving back to the community. He has been actively involved with Make-A-Wish and Gigi’s Playhouse charities, making a meaningful impact on the lives of children and families. His dedication to excellence was recognized in 2010, when he received the prestigious Top Four Advisors Under 40 award, presented by the National Association of Insurance and Financial Advisors (NAIFA).

Eugene is a proud graduate of the University of Alabama at Birmingham, where he was a student-athlete. As the captain of the baseball team, he played catcher, demonstrating leadership and dedication that continue to define his professional and personal life.

Eugene and his wife, Candice, reside in Tampa with their three daughters, Demi, Scottie, and Sevi. He is an avid golfer and enjoys coaching his daughters’ flag football team, sharing his passion for sports and mentorship. 

Jason Bulinski, CFA, serves as the Chief Investment Officer of Generational Wealth™. He leads the firm’s investment strategy, portfolio management, and risk oversight across both client and institutional portfolios. Known for his disciplined yet dynamic investment approach, Jason brings a rare blend of experience across fundamental, quantitative, and macro investing.

Prior to joining Generational Wealth™, Jason founded Five Dimensions Investment Management, a specialty investment boutique and registered investment advisor launched in 2022. There, he oversaw portfolio construction, optimization, and strategic positioning for both high-net-worth and institutional clients.

Jason previously served as Chief Investment Officer of First Midwest Bank & Trust’s $15 billion Wealth Management division, where he delivered some of the strongest performance in the bank’s 50-year history. Over his tenure, he directed strategic and tactical allocation shifts, managed a diverse team of portfolio managers, traders, and trust officers, and oversaw a suite of institutional strategies—including a global long/short strategy, mid-cap equity, small-cap equity, global tactical multi-asset, and multiple intermediate fixed income portfolios (taxable and tax-exempt).

Before First Midwest, Jason held investment roles at a Chicago-based hedge fund and at BMO Global Asset Management, where he was part of the firm’s elite PhD-led quantitative strategies group. His multi-disciplinary training includes mentorship from prominent Chicago money managers with MIT and Harvard backgrounds, and hands-on experience across all three investment disciplines: fundamental analysis, macroeconomic strategy, and shareholder activism.

Jason earned both his Bachelor’s in Accounting and MBA in Finance with highest honors from DePaul University, where he also co-managed the university’s endowment fund—outperforming benchmarks and prompting him to exit his master’s in taxation program early. He holds a Series 65 license and is a Chartered Financial Analyst® (CFA) charter holder.

Jason lives in Florida with his wife and child.

Dr. Jason Heller is a CERTIFIED FINANCIAL PLANNER® professional and the Chief Operations Officer at Generational Wealth. 

Jason holds 34 designations and received his Ph.D.® at the American College (’20) for financial and retirement planning. He also has two master’s degrees in financial services from the Institute of Business & Finance (’05) and the American College (’16). 

As a Wealth Planner and an Investment Specialist, he plays a critical role at Generational Wealth. Jason’s expertise includes the development and implementation of strategies to help clients achieve their goals of growing, preserving, and transferring their wealth

Prior to joining the firm, Jason had worked as an Investment Specialist with Guardian Life Insurance and managed his own private practice for several years. In 2007, Guardian named Jason National Investment Specialist of the year.

Jason graduated from Rhodes College in Memphis, Tennessee, where he also played college basketball. He is an avid University of Miami athletics fan.  Jason is married to Jessica and they live in Ft. Lauderdale with their two children, Cameran and Jackson.  A conservative financial planner by training, Jason’s motto is “I would rather lose a little opportunity than lose actual dollars.”